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Street Side to Worldwide: Inside 50 Years of Freedman Electronics and RØDE Microphones
RØDE TRIP is an engaging and captivating book that celebrates the 50th anniversary of Freedman Electronics, written by Daniel Murphy with a foreword by H.E. The Hon Joe Hockey. This remarkable publication chronicles the journey of a family business that started as a small storefront in Sydney's Inner West and evolved into a global pro-audio manufacturing and export powerhouse, supplying Australian-made microphones to 113 countries.
At its core, "RØDE TRIP" is a biography of RØDE's Founder and Chairman, Peter Freedman AM. It weaves together a tale filled with all the elements of great storytelling: the struggles and triumphs of immigrants who worked tirelessly to build a new life in a foreign land, the experiences of success and tragedy, and the story of a company that faced near annihilation but managed to rise again. It encompasses the role of luck and timing, the lessons learned from hardships, and the power of innovation and collaboration in serving a common purpose.
The book begins with the emigration of Henry and Astrid Freedman from Sweden to Australia in 1967. They opened a sound system installation and audio equipment retail store, laying the foundation for what would become Freedman Electronics. When Peter Freedman took over the business at the young age of 17 in 1975 due to his father's declining health, little did he know the challenges and triumphs that awaited him. The book explores the pivotal moment in 1987 when Peter and the company faced near bankruptcy following the crash of '87. However, it was from these difficult times that the seeds of success were sown. Peter's innovative modifications to an affordable studio condenser microphone paved the way for the company's breakthrough. With foresight, he made the bold decision to bring manufacturing in-house in the early 2000s, defying conventional industry practices.
"RØDE TRIP" is a testament to the perseverance, resilience, and vision of Peter Freedman and his team. It showcases their unwavering commitment to delivering high-quality audio equipment and their determination to push boundaries and defy expectations. This book is not just a business memoir; it is a captivating story of family, passion, and the pursuit of excellence.
Immerse yourself in the captivating pages of "RØDE TRIP" and embark on a journey that celebrates the indomitable spirit of entrepreneurship, innovation, and the power of dreams. Discover how RØDE transformed from a small retail store into a globally recognized leader in the pro-audio industry. Grab your copy of "RØDE TRIP" and join the adventure today.